LaBrea

La Brea Bakery has a new branding and they need a marketing agency to conceive and implement a comprehensive marketing initiative to promote and achieve brand awareness nationally. I worked with one of their selected agencies to design the proposal deck. Included within the proposal are strategies, experiences and touch points to connect La Brea Bakery with the public, and background information, capabilities and case studies of the agency. My role is to design and craft a proposal, to narrate the strategies and establish the agency as the trusted one to go with. The result: The agency was selected among the top 3 out of the 7, for a second in-person presentation.